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Archive

Proof Points: Issue 11

Nov 13, 2025

Big Stories, Small Stories, and the Magic Middle (AI Prompt Included)

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Proof Points: Issue 10

Nov 6, 2025

When to Ask for a Case Study (and When to Hold Fire)

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Proof Points: Issue 9

Oct 30, 2025

How to create better testimonials

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Proof Points: Issue 8

Oct 23, 2025

You can't out case study a bad business

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Proof Points: Issue 7

Oct 16, 2025

The 10-Minute Story Test

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Proof Points: Issue 6

Oct 9, 2025

When a Testimonial Isn’t Enough

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Proof Points: Issue 5

Oct 2, 2025

What is a 'good' case study?

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Proof Points: Issue 4

Sep 25, 2025

Which Case Study Should We Work On Next?

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Proof Points: Issue 3

Sep 18, 2025

The pursuit of trust

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Proof Points: Issue 2

Sep 11, 2025

Top 5 Case Study Interview Tips

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From Kev - The Case Study Guy

Proof Points is the free Weekly Newsletter from Kev Anderson, The Case Study Guy.

© 2026 The Case Study Guy.
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